Putting Sustainability into action: From Corporate Communications to Frontline staff
Sustainability agendas across many industries are still stuck in only Board room discussions, analyst meets and Corporate Communications' multifarious outputs in the form of Annual reports, company website, e-brochures and promo videos. But what the planet at large, and increasingly consumers, business partners, employees, policy leaders and general public are looking out for is more meaningful action beyond the words. On one hand are climate activists, who rain anger at world forums to get a shot at the Nobel prize, and on the other hand are spin masters who perpetuate public guilt that switching of our home appliances, on time, is the bane for all evils. But the reality is that the Corporate world that operate from the oilfields, farmlands and factories to the supermarket shelves and homes, have a far bigger contribution to reducing Greenhouse Gas (GHG) emissions, eliminating plastics, preventing freshwater depletion and halting excessive consumption of rare materials, to name a