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Autonomous Supply Chain Part 2: De-mystifying Supply Chain Control Tower for Transportation

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Introduction Supply Chain Control Tower is a concept propagated by multiple Consulting firms and IT Services companies. As a result, it has muddled the definition of this concept and left several Supply Chain leaders and practitioners confused and/or disillusioned. The reason for this confusion is simple because the Supply Chain Control Tower concept can be stretched like the arms of " Elastigirl " from Disney-Pixar's Incredibles fame!   Picture credits: Elastigirl (Helen Parr), Pixar   This concept can be made to span the entire value chain from raw material vendors to end consumers, straddling across several processes like Purchase-to-Pay, Order-to-Cash, and involving global, regional and local end-to-end material flows. However, this topic is best approached by adapting it to an organization's current functional structure, complexity and business needs. For example, it could be split into 3 key domains: Transportation Planning Customer Service Seg